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SafeDrivePod has retweeted

Auch wenn die Straßen zurzeit nicht so voll sind wie gewohnt: Volle Konzentration auf den Verkehr. Ablenkung ist lebensgefährlich! #VisionZero #RoadSafety

2 Apr 20
SafeDrivePod has retweeted

Ein Autofahrer, der telefoniert, Nachrichten postet, Fahrziele programmiert oder an der Audioanlage hantiert, bringt sich und andere in Gefahr. Wir empfehlen dringend, sich am Steuer voll und ganz aufs Fahren zu konzentrieren: #DEKRA #sicherheit #auto

3 Apr 20
SafeDrivePod has retweeted

Thank you to @Forbes for featuring @EuroRAP on the article “Road Innovation from Sweden saves lives around the world @vtisweden

2 Apr 20
SafeDrivePod has retweeted

Have a look at these fine, thought provoking reflections on #RoadSafety by our American friends at Vision Zero Network - please take a minute to read !

31 Mar 20
SafeDrivePod has retweeted
SafeDrivePod has retweeted

👇Voorzichtig rijden is ook een vorm van solidariteit. Bespaar onze ziekenhuizen van extra verkeersslachtoffers.👇

26 Mar 20

#daslief #stayhomesavelives also this weekend !! Es gibt eine Menge Menschen, aber noch viel mehr Gesichter, denn jeder hat mehrere. (Rainer Maria Rilke)

27 Mar 20
SafeDrivePod has retweeted
SafeDrivePod has retweeted

A survey in #Canada found that 40% of Canadians believe distracted driving is the number one threat of car-related deaths, surpassing impaired driving. #DistractedDriving

24 Mar 20
SafeDrivePod has retweeted

⚠ | Aan alle weggebruikers 👇

22 Mar 20
SafeDrivePod has retweeted

My thoughts are with all @transport workers, whether in trucks, trains, planes or ships, away from their families, keeping goods flowing and helping Europe through this crisis. 🚛🚞✈️🛳 🇪🇺@Transport_EU

20 Mar 20
SafeDrivePod has retweeted

Young people are not invincible from #COVID19. The #coronavirus could put you in hospital for weeks, or even kill you. Even if you don’t get sick, the choices you make about where you go could be the difference between life and death for someone else.

20 Mar 20

Take Care Of Each Other ! Also this weekend! proud of the SafeDrivePod Team. new website is ready! Impressive and well done team!! #proud #VisionZero #50by30 #notextingwhiledriving #notextingwhilebiking #roadsafety

20 Mar 20
SafeDrivePod has retweeted

Luister hier naar onze podcast met onderzoeksjournalist Jeroen Smit: ‘De lat voor leiderschap ligt hoog’ #strategy via @Emerce

20 Mar 20

Good morning colleagues! Still working together on #VisionZero #roadsafety #notextingwhiledriving #safedrivepod #50by30

18 Mar 20
SafeDrivePod has retweeted
SafeDrivePod has retweeted

Hmmm not impressed with this decision! The impact of 📱 distracted driving is proven to greatly raise the risk of fatal collisions creating devastation for victims & bereaved families (real hardship!). CJ system needs to recognise wider impact. #Taxi #CabsUnit #RoadSafety #London

13 Mar 20
SafeDrivePod has retweeted

In 2019 over 8,000 drivers in #London were subject to enforcement for ‘distracted driving whilst using their 📱’. A truly shocking fact! This month @metpoliceuk are actively supporting a national #Policing Op enforcing offences. Please #StandUpForHangingUp & support #RoadSafety.

10 Mar 20

Latest news

At Stockholm road safety summit, UN officials join global call to end ‘scourge’ of preventable deaths

According to the UN World Health Organization (WHO), road traffic injuries are the leading cause of death for children and young adults aged 5-29 years.
The millions of lives lost every year due to road traffic collisions is “an outrage”, said WHO Director-General Tedros Adhanom Ghebreyesus. “It is an unacceptable price to pay for mobility”.

Moreover, 93 per cent of the world's road fatalities occur in low- and middle-income countries, even though these nations have approximately 60 per cent of the world’s vehicles.

“Most road traffic deaths and injuries can be prevented, using tried and tested strategies,” stated the WHO chief. 

“This conference is an opportunity for the world to embrace a new agenda to radically reduce the number of lives lost on our roads and re-think how we can provide access to safe, affordable, accessible and sustainable transport systems for all.”

In his opening statement, the King of Sweden, Carl XVI Gustaf, said the conference “represents an opportunity to link the road safety challenge to other sustainability challenges, such as climate change, health, equality, poverty and human rights”.

Headway on road safety 
Many countries have made progress through road safety management and better legislation around risks – such as speeding, drinking and failing to use seatbelts, and infrastructure – including safer sidewalks and dedicated bicycle lanes.

Positive changes depend on strong leadership and political will at the highest level of government and in close collaboration with civil society and the private sector.

In collaboration with WHO, Sweden hosted the more than 1,700 participants from some 140 countries at the Conference on Road Safety where delegates shared successes and lessons learned, while charting strategic directions for global road safety, and defining ways to fast-track progress around proven strategies to save lives.

The Chairman’s conclusions, called the Stockholm Declaration, were presented by Swedish Infrastructure Minister Tomas Eneroth, and called for strong political will and international cooperation, along with partnerships across society.

It also connects road safety to the implementation of the 2030 Agenda for Sustainable Development, laying out recommendations to accelerate action towards halving global road traffic deaths and injuries by 2030.

Previously, UN Secretary-General, António Guterres had said that saving lives by improving road safety was “one of the many objectives of the 2030 Agenda”.

UN Road Safety Fund
The Conference also saw the UN Road Safety Fund unveil 10 new projects that will target key gaps in the road safety systems of 12 countries. With a total budget of nearly $4 million, these projects will scale the Fund’s geographical and programmatic footprint in the coming months.

Maring the occasion, the UN Secretary-General’s Special Envoy for Road Safety, Jean Todt said: “When the Fund launched the 2019 Call for Proposals, the Advisory Board, of which I am a member, had one clear priority – projects must demonstrate a chain of results leading to tangible impact on the number of fatalities and injuries on the road. I am convinced that these selected projects will accelerate progress in this direction.” 

Getting serious about road safety 
Meanwhile, Etienne Krug, Director at WHO’s Department of Social Determinants of Health, in a commentary, painted a haunting picture of a new mode of transport that while offering speed and comfort, would kill 1.3 million people per year and injure 50 million more. The UN official explained that half of those killed voluntarily used the system, while the others just happen to be in the vicinity, at “the wrong place at the wrong time”.

“No sane government would permit it!”, he stressed. 

Noting that the declaration from ministers and stakeholders in Stockholm would “pave the way for the necessary political will and additional innovative approaches to drive progress towards halving global road traffic deaths and injuries by 2030”, he said, “Let’s hope the right decision is taken now, so that we can move quickly towards a safe, healthy, and clean transport system for everyone”.

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Photo: UN News | Mikael Ullén

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3rd Global Ministerial Conference on Road Safety

Hosted by the Government of Sweden and co-hosted by WHO, the Ministerial Conference will be an opportunity for delegates to share successes and lessons from implementation of the Global Plan for the Decade of Action for Road Safety 2011–2020, chart future strategic directions for global road safety, and define ways to accelerate action on proven strategies. The Ministerial Conference will also provide an opportunity to link road safety to other sustainability challenges.   

Road safety is an urgent health and development matter. The number of deaths on the world’s roads remains unacceptably high, with an estimated 1.35 million people killed each year. In addition, as many as 50 million people are injured. Road traffic crashes are the eighth leading cause of death globally for people of all ages, and the leading cause of death for children and young adults aged 5–29 years. Road traffic deaths and injuries shatter lives and throw families into poverty. On average, they cost countries 3% of their GDP. 

The Ministerial Conference will gather around 1500 delegates, including ministers of transport, health and interior from Member States; senior officials from UN agencies; and representatives from civil society, academia and the private sector. The Chairman’s conclusions or the “Stockholm Declaration” will be adopted by Member States prior to the Ministerial Conference, and will likely call for, among others, a new global target for road safety for 2030, a High-level Meeting of the UN General Assembly on Road Safety in 2022, and a set of innovative solutions to save lives on the world’s roads.   

A scheduled pre-meeting, the 2nd World Youth Assembly for Road Safety “Claiming Our Space for Safer Mobility”, will be hosted by YOURS: Youth for Road Safety and co-hosted by WHO on 18 February 2020, bringing together around 200 youth road safety advocates from 80 countries. The event will feature a full-day of programming, exploring crosscutting solutions to challenge this number one cause of death for youth. It will be action oriented, intergenerational, and inclusive, and will culminate in a youth declaration for road safety.

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Photo: WHO

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SafeDrivePod part of the Class of 2020 at Blue Tulip Awards

The Blue Tulip Awards is a year-round ecosystem-driven program aiming to accelerate innovators, build powerful collaborations, and drive breakthrough innovation. We believe that innovation is the key to a brighter future. It has the power to improve the way we work and live, creating a world full of opportunities for the generations to come. BLUE TULIP AWARDS Accenture Innovation Awards is now Blue Tulip Awards.

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Insurance POST: Driving out Distraction: Is mobile phone use an addiction insurers should worry about?

The vehicle was driven by Adam Pearson. Adam narrowly escaped death and suffered life changing injuries. Adams’ vehicle was pushed into the van in front which turned sideways and created a braking action into the car ahead driven by Mark Goldsmith which in turn was pushed into his partner’s (Tracy Houghton) vehicle. Tracy’s Corsa was pushed under the lorry in front and reduced one-third of its normal size.

Kroker, from Trajan Walk, Andover, Hampshire, had been so distracted he barely looked at the road for almost a kilometre. He was scrolling through music selections on his phone at the time of the crash. On 31 October 2016 Kroker was sentenced to 10 years imprisonment for the deaths of Aimee (11), Josh (11), Ethan (13) & Tracy (45).

During his sentencing at Reading Crown Court, Judge Maura McGowan said the lorry driver’s attention had been so poor he “might as well have had his eyes closed”.

Thames Valley Police, with the support of the families, released a video of the crash to educate & to deter drivers from using a phone [warning this video contains some disturbing scenes].

Three years later the issue of using a phone while driving remains an issue and insurers’ figures show in excess of 20% of all collisions are as a direct result of driver distraction.

Writing in Post last year Aviva’s CEO Maurice Tulloch compared driving distracted to drink driving saying: “It is crucial to make distracted driving as socially unacceptable as it is to drink and drive. Let’s all put distractions aside, focus and enjoy the journey.”

Kate Goldsmith (mother of Aimee) wants to see the eradication of mobile phones use while driving and is supporting Post’s Driving out Distraction campaign which encourages people to pay attention to the road and pull over if they need to use their phones.

The campaign aims to lobby insurance companies and their customers (especially fleet drivers) to embrace proactive measures to block the use of phones and work together to incentivise drivers to overcome this terrible habit. Furthermore encourage the government to go further with its proposals.

Egertons Recovery Group has already pledged its support for the campaign. Mark Egerton, founder of Egertons, said: “We act on behalf of a number of UK police forces and the Highways Agency, along with several major insurers and large fleet users.

“Frequently collisions we attend involve serious injury and fatalities and an increasing number are as a direct result of drivers being distracted by use of a mobile phone. We were instructed to attend by the police on the A34 at the scene of the Tomasz Kroker collision in 2016.

“The consequences of such horrific events are heart breaking, unbearable and far reaching. Clearly this was life changing and horrific for the bereaved families but also the emergency services, our staff and the other emergency services and members of the public at the scene. The Kroker collision traumatised our staff and many other people and three years on it is still as vivid and shocking as ever.

“Egertons is proud of our stance to mandate and to protect our employed drivers. Protecting third parties too. By using a small and inexpensive device in our fleet of vehicles to block the physical use of a smartphone while driving. We are also encouraging our fleet customers to follow our lead.”

Alice Cooper, corporate partnerships officer at Brake Road Safety Charity, which is supporting the campaign added: “Using a phone when behind the wheel can impair you as much as driving drunk - a car is a lethal weapon and it only takes a moments inattention to result in devastating consequences.

“Drivers need to understand that no call, text or social media update is worth risking a life.”

Rachel Stow, managing director of Thorneycroft Solicitors and DoD signatory, said: “Our specialist team of motorcycle lawyers are all too familiar with the tragic consequences of driver distraction and mobile phone usage. Those on two wheels are vulnerable road users. Bikers are less visible by their very nature and even with all of the correct safety equipment they are still more likely to sustain serious and catastrophic injury if hit by a vehicle. Mobile phone distraction is entirely avoidable and individuals and companies should all be taking responsibility, ultimately we have a legal and moral duty of care.”

Holland-based SafeDrivePod is one company helping to combating mobile phone use with device that blocks the use of phones in a moving vehicle and believes the UK is behind Europe in stamping out this problem. Its customers include big fleet firms including G4S, Heineken, Initial Rentokil, insurance firm Tryq in Denmark and leasing companies like Volkswagen Financial Services AG, which understand their responsibility as a fleet owner to care about their employees.

According to Initial Rentokil in Holland it has seen collisions reduce by 24.7% after employees were mandated to use SafeDrivePod.

Paul Hendriks, founder of Safe Drive Pod, added: “Far too often companies recognise the addiction to phone use but are reluctant to take action. This is despite, on a global scale, an increase in road accidents because of smartphone use. 10 years ago this problem didn’t exist and now it is the number one cause of accidents.

“It is our wish that every new driver on the road will be the new generation and always use safety products in exactly the same way as seatbelts. Every parent, every company owner and every insurance company has to take action – to protect their employees, customers, families and all road users.

“Since 2013 an increase in deadly accidents in Europe is because of physical smartphone use and not because of handsfree calling. The government and insurers in the UK should focus initially with banning and blocking texting”.

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