Sustainability

Winning on two fronts

The way we look at the topic of sustainability is twofold.

One interpretation is actively caring for our common living environment, the environment. Inherent in this, however, is another interpretation: caring for each other, social sustainability. The latter in particular is of course close to our mission. We want everyone to come home safely, so that implies that 'home' should also remain safe and liveable.

To achieve that, we are willing to go far. If we can make a global impact on reducing road safety, in a way that makes an impact on several fronts, then we are happy. Of course, we cannot do that alone, so we are open to all forms of cooperation. We are 'purpose driven', we really care about the good cause, in the broadest sense of the word.

Our energy-saving philosophy

As a tech company operating in the automotive sector, we are more aware than anyone else of the impact the sector has on the environment.
aware of the industry's impact on the environment. You can
recognise the problem, then sit back and
wait for someone else to solve it, or you take an active stance
to it. The latter suits us better: from the very beginning, limiting
possible negative impact of SafeDrivePod on the environment on as many
possible fronts has been a formative starting point.

Low impact, high yield

We only use 'extremely low power' components in our hardware. Thus, our small sensor lasts 325,000 km on one button cell battery, and our large pod up to 1,500,000 km. Counted back in time, you're talking years instead of months. In addition, no additional materials are needed for installation. Not just plug-and-play, but instant play.

Our pods are small in size and we like to ship them in bulk. We use as little packaging material as possible, and what we use is recyclable or reused after collection. We do not box them, all manuals are digital. Is your pod due for replacement? Then we take them in and reuse all reusable components. That way, we get the maximum life out of our pods and the various components. By the way, we source those components locally so that as little travel as possible is needed for production.

The impact of data collection
on the environment

Another, indirect method of reducing environmental impact as a tech company is to minimise data traffic and processing on power-hungry servers. This way, we break with the trend of collecting as much data as possible, much of which will probably never be used.

We collect as little data as possible: only that which we really need. In addition, data processing takes place on the pod, instead of on large, energy-guzzling servers. Smartphone-based telematics typically use hundreds of thousands of data points per trip. We use seven. In total, you are then talking about 0.5 MB of data per month sent to the server, instead of hundreds, or even thousands, of MBs per month.

The driving behaviour of individual road users

An obvious way to reduce the environmental impact of road traffic is to get road users to drive as economically as possible. But how exactly do you do that? Our solution SafeDriveMotion helps individual road users gain insight into their driving behaviour.

Are they often braking, steering, or accelerating too abruptly? Then this is visible in the dashboard. Based on this analysis, a calmer driving style can be recommended. A perfect way for people to quickly and easily do their bit to reduce their impact on the environment. For the pessimists among us who think: "what difference does that make", on average, adjusting one's driving style can reduce the environmental burden by 8%. That's not exactly to be called nothing, when all you actually have to do is take your foot off the gas.