Winning on two fronts
The way we look at the theme of sustainability is twofold. One interpretation is to actively take care of our common living environment, the environment. Inherent to this, however, is another interpretation: taking care of each other, social sustainability. The latter in particular is, of course, close to our mission. We want everyone to come home safely, so that means that 'home' must also remain safe and liveable. To achieve that, we are willing to go far. If we can make a global impact on reducing road safety, in a way that makes an impact on several fronts, then we are happy. Of course we cannot do this alone, so we are open to all forms of cooperation. We are 'purpose driven', we really care about the good cause, in the broadest sense of the word.