SafeDrivePod provides insight into driving behaviour, reduces distractions in traffic and speeds up accident response

I experience the fact that the number of road casualties in the Netherlands is increasing, especially as a result of distraction through the use of smartphones. As a company, we feel responsible for the safety of our employees and that of other road users. That is why the number of traffic victims in the Netherlands is increasing, especially as a result of distraction through the use of the smartphone, I experience as a major social problem. As a company, we feel responsible for the safety of our employees and that of other road users.

The use of cell phones while driving is one of the main risks in road freight transport. According to estimations by insurance companies, 25 percent of total costs are currently caused by truck drivers who are distracted by their smartphones. However, it makes a difference to read about the consequences or to experience them. Our roadside assistants can see the catastrophic impact in practice every day. It is our responsibility to make people aware of the fact that it is also possible to increase road safety effectively by simple means. This is why, on the one hand, we support the efforts of the EU and the FIA campaign 2 seconds. In addition, the SafeDrivePod system will become an optional part of our product portfolio

One of the top priorities of HEINEKEN worldwide is Road Safety. Driving is part of our daily business, from transporting commodities to our breweries till bringing the product to the (end) customer. In The Netherlands, HEINEKEN has installed Telematics (insights in behavior) and the SafeDrivePod (preventing distraction) in the vehicles of the HEINEKEN fleet. We believe that this supports a safer environment on the road, both for the employees as for the other road users.